www.weforum.org 03.ten.2007 China: Resolving Tensions of Expansion In partnership with the Planet Economic Forum, and with the participation of foremost Chinese experts, the BBC Planet Discussion explores the tensions produced by China’s breathtaking financial development. Financial good results is quickly reshaping the nation’s fortunes, developing new enterprise and social expectations, and transforming culture. How will the Chinese model keep a balanced and sustainable path of speedy financial development, shield the atmosphere and maintain social balance? Dialogue Leaders Pierre E. Cohade, President, Asia-Pacific Area, Goodyear Tire Management Firm (Shanghai), People’s Republic of China Enthusiast Gang, Director, Countrywide Financial Analysis Institute, China Reform Foundation, People’s Republic of China CS Kiang, Chairman, Atmosphere Fund, Peking University, People’s Republic of China Wu Qing, Member of the Board, Beijing Cultural Growth Middle for Rural Ladies, People’s Republic of China Social Entrepreneur Facilitated by Nik Gowing, Primary Presenter, BBC Earth, United Kingdom
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Industry Management To Investigate Techniques To Advertise Industrial Improvement Lantern
”Tenth Five-Yr” period, Zigong Lantern advancement of the market has demonstrated promising momentum attained greater final results. At existing, Zigong City currently has approved the establishment by the State Administration of Cultural Heritage of China’s only skilled museum culture Lantern – Chinese Lantern Museum, the only cultural theme park of lights – Zigong Lantern Park, have created a light Street, City, and southern lights town lights landmark lighthouse. There are 54 Lantern industry unit, forming an army of thousand of individuals the market, with an annual operating earnings reached virtually one billion yuan, a lot more than 8.5 million yuan to pay out laborers remuneration formulated much more than twenty sequence, dozens of types of light items Lantern Festival souvenirs … and … a new sunrise market – Lantern industries stand out from the southern metropolis of lights.
A apparent idea of the function to extend the industrial chain Lantern
Starting up in 2000, according to Zigong municipal government on the greater and more robust lights industry needs and to develop “light metropolis, lantern, light backyard lamps Museum, lighthouse, light street, city lights, light items” strategy, Zigong City Light Trade Commission on the foundation of investigation and analysis, combined with the town truly produced in accordance with the demands of the socialist industry economy, relying on “Zigong Lantern Festival” brand strengths and resources to improvement and development, industry-based Carnival in order to develop “southern Light Metropolis “as the emphasis, to produce and broaden the Lantern markets, merchandise improvement and innovation as the information light,” 8 light “dance, improvement and development of Zigong Lantern sector, economic and social development for the Zigong to contribute to the total thought. In accordance to the new tips and function tasks, 1st carried out institutional reforms: Initial, to strengthen the business, administration, improvement Lantern industry, to modify its establishments, so that light trade commission from the previous in buy to light the major alterations to the industry exhibition management Lord two adopts a Ability: other posts, two-way option, and competition for posts in the new mechanism, so that the total committee cadres and personnel increased feeling of competition, altering the ideological ideas third is transferring part of the Lantern Festival has prolonged been engaged for specialists functioning to enrich workforce, improve the overcome usefulness of the group, which achieved a sound institutional and personnel in area, specific, responsible for employing. Second, open up the door Fangshuiyangyu. Ahead of 2000, Zigong Lantern Festival on exhibit within and external the basic for the distinctive, the lack of opposition. Zigong Lantern Festival to deliver the true marketplace, adapt to the marketplace economic system, given that 2000, according to the pertinent provisions of the municipal government, we have taken various actions to inspire, foster and build the business staff, so that lantern industry unit has been created rapidly.
2nd, attach value to intellectual home rights, to protect the basic interests of the industry
Intellectual property rights are the essential interests of the sector. 5 a long time, Zigong Lantern industry created quickly, and we attach importance to intellectual residence safety has a close partnership. In order to build the brand, in 2002, to enter “Sichuan Province, the second batch of pilot models of copyright protection” as an option, we have strengthened and enhanced the light group of copyright registration, industries and enterprises in order to shield intellectual house rights and interests of the original writer performs. Enterprises in the market released a “light group design registration method” to enhance the progressive capacity of industries and enterprises. Improved right infringement, anti-counterfeiting attempts to safeguard the brand status of Zigong Lantern Festival. Lively registered “Zigong Lantern Festival” to demonstrate trade mark so that the “Zigong Lantern Festival” brand more legal protection, while formulated “on the normal use of the brand name of selected provisions of Zigong Lantern Festival” and other normative documents, to guarantee that “Zigong Lantern Festival” in domestic and international markets status.
Third, actively explore the global markets, and market export trade of cultural merchandise
Manual and motivate the industries and enterprises centered on the domestic industry, to consolidate and broaden the Asian market, and strive to break via Europe and the United States marketplace, and actively organize outreach lantern. Full use of “Zigong Lantern Festival” has been in the state between main metropolitan areas, as well as the Southeast Asian area exhibited shaped brand, employing the Net to create a market info network. At the very same time, in the provincial department of culture below the advice of the distinct, with the United States, Canada, Germany, South Korea and some other Chinese trading organization, the consortium, the firm has established shut relationship with abroad Chinese communities just take the initiative to urban sprawl. Through the establishment of info networks to gather the country to grasp the identical market, and so Zigong Lantern market in the market competition is always in the initiative, industries and enterprises at home and overseas to form the city’s exhibition, “constant progress” scenario. For the duration of the Spring Festival in 2005 by yourself, Zigong Lantern industries and enterprises in 70 metropolitan areas at house and abroad exhibited Lantern Festival, thousands of individuals involved in the function on show.
4, lantern business into the urban construction, improvement prospects
Early in the 20th century, 80 a long time, because of to the good results of Zigong Global Dinosaur Lantern Festival and won the “southern lights town” reputation. Even so, the nearby carnivals, when not to do it is tough to reflect the qualities of the town lights. Because 2000, Zigong Light Trade Commission to create a “southern lights the town” into the Zigong city building, to create a city’s image and advertise industrial improvement lantern an critical process to highlight the creative attributes of Zigong Lantern, displaying a distinctive cultural picture of Zigong to type a key characteristic of cultural tourism means, and basically solve the “southern lights metropolis” not see “light”, “southern lights city” not buy “light” problem.
Now, Zigong City’s lights, to highlight the principal traits of the national technological innovation-based lantern lighting, the lights the two modern lighting. Each and every year organizes the Worldwide Dinosaur Lantern Festival, have arranged industries and enterprises of the city’s main roads to carry out a thorough lighting engineering style. Soon after several years of attempts, Zigong Metropolis District has formed a “Campanula light,” a street, “Hydrangea Lamp” a Street, “theater Facebook lamp,” a street, “craft lamp,” a street, “Chinese knot lamp,” a street, “paper-minimize Craft Light “a street. A street scene of the lighting impact is really clear, highlighting the lights of the village’s geographical functions and the brand image and encourage the lantern market.
5, consider that gain to build “two bases”
In latest years, Zigong Lantern industrial improvement, causing consideration to pertinent state departments. In November 2004, Zigong Lantern Cultural Park has been named as the National Ministry of Lifestyle, Nationwide Cultural Business Design 42 bases. At current, the “southern lights town” Green Lights software has been accepted by the Ministry of Building and support. According to the plan, “southern lights metropolis” to construct the Global Dinosaur Lantern Festival successive Lantern Park, the major exhibition area as the major entire body, and gradually extended to the town. In the scenario of shortage of funds, we have adopted a industry method, in the Lantern Park, a 48-meter-higher new “southern lights city” a landmark lighthouse. Lantern lifestyle to reflect the subject material of rebuilt Zigong Lantern Park, 3 doors. Street lights adjacent to the course of the city, a new and unique style of the northern gate, therefore forming a lantern with a wealthy cultural and artistic traits of the set of lights garden lights Museum, lighthouse, light street lamps city as a single of the architectural group, highlights the colour lights the unique attributes of lifestyle and the arts for the long term creating to Lantern Park as the main body of the “Chinese Lantern Cultural Development Park” laid the groundwork.
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